As a young professional, you’ll find certain tools which are considered essential in your line of work. In the world of graphic design and digital branding, Adobe Creative Suite stands out as one of the most important and powerful tools currently available in the market. I have used Adobe Photoshop for a good few years for various tasks, such as optimising images for the web and touching up photos. In that time, I’ve become a big fan of the software.
While Adobe Photoshop is an industry standard, Adobe Creative Suite offers so much more. I thought I’d get some feedback from an expert in the field, someone who knows their game and gets the most out of Adobe’s popular software. Peter Lumb, creative director at One Hundred Percent (www.onehundredpercent.co.za), had this to say:
‘On starting my own design and marketing company – One Hundred Percent, with a partner three years ago, it was time for us to take the plunge and start purchasing our own computer equipment, that being an iMac, a MacBook and a few other bits and bobs. This was good and well but on trying to install the old software I had been using, in particular Freehand, a number of small but important niggles began to set in when trying to do certain things. When researching the problems, I found that Freehand was no longer producing a new version and in effect, had become obsolete. So, no buying a new version to sort that out. And the new Tiger operating system on my iMac was having none of my old version – not allowing me to print easily nor save PDF’s – important functionality for a Graphic Designer.
The day had come, a day that had been whispered on the winds of a number of designers voices that I had been in contact within a variety agencies for a number of years. “Bru, you have to change to InDesign and the whole Adobe Creative Suite family”. “It’s the best Pete, the best!”
Saying I was a little sceptical and very nervous, is an understatement. My thoughts were – how do I do this, an old dog, new tricks, never… Could I actually think creatively, in essentially a different space? Could I work as quickly, navigate through a new program and have my creative inspiration there on the computer screen at the end of it all?
Looking back now I laugh, both at how I had managed to conquer my fears, as well as how I allowed my fears to take grip entirely and leave me in paralyses.
My journey into InDesign was as easy as I’d hoped but never expected. I looked at using it like a do or die situation. Either I make a go of it and it works out or I find myself trying to design a letterhead in Word. So brazenly I set forth and conquered, learning the shortcuts, setting spreadsheets, making tables and using character styles with gay abandon. I laughed, I cried and came through the other side having the phrase etched in my head and on the edge of my tongue, “Bru, you have to change to InDesign and the whole Adobe Creative Suite family”. “It’s the best Pete, the best!” What arrogance I had. What a gunslinger I must have seemed.
But I allowed a large portion of my story to be omitted from my memory and seldom speak about. Until now. Yes, a darker more sinister side to it was there. The side I talk little if not ever about, the side of fear that I cannot break free of.
And that is – I love Photoshop, InDesign and I are great friends, Dreamweaver and I are sort of getting to know each other, I’ll even have a drink with Bridge. But by god, if Illustrator ever comes knocking on my door, I’ll be hiding under the bed!’