Britefire: Finesse – The Usability course

britefire-part-time-courses-cape-town

Britefire is a digital strategy and marketing firm. We help companies excel worldwide in e-business, online marketing and web project management through consultation, development, implementation and training services.

COURSE NAME:

  • Finesse – The Usability course

COURSE DESCRIPTION:

The Website Usability Course: Creating Compelling User Experience

This course empowers marketing people to play a leadership role in getting a website conceived and designed right. It teaches a structured approach to developing a website, clarifies technical terms and concepts, and provides powerful methodologies and guidelines for making sure that the site your developers and designers build for you is customer centric and delivers on business objectives.

The 13 requirements for a commercially effective site plus:

  • Designing and testing Usability
  • How to use personas and scenarios
  • Key rules of Information Architecture
  • Developing Functional Requirements
  • Defining your Content Strategy and writing for the web
  • Converting visitors into customers
  • Choosing and managing a web site developer
  • The 7 step methodology for Professional site development
  • Testing
  • Metrics for measuring effectiveness and improvement

The never-ending global explosion of digital innovation presents either welcome growth opportunities or serious business threats, depending on how strategically positioned you are to deal with it. Get to know ‘The New Consumer’.

COURSE DURATION:

  • 1 day

COURSE DATES:

  • Contact Britefire for the latest course schedule.

COURSE LOCATION:

  • Cape Town and Johannesburg

PREREQUISITES:

  • n/a

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

<< Back to courses home page

Like this post? Share it!