Britefire: Hana Hana – The Social Media Marketing course

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Britefire is a digital strategy and marketing firm. We help companies excel worldwide in e-business, online marketing and web project management through consultation, development, implementation and training services.

COURSE NAME:

  • Hana Hana – The Social Media Marketing course

COURSE DESCRIPTION:

Social Media Marketing: Succeeding with Google, YouTube, Facebook, Mobile, Twitter and Social Networks

This intensive course examines how best to use the engagement power of social marketing phenomena and how these can be integrated with traditional online communication approaches. It examines online markets, clarifies the issues, and shows you how to jumpstart your use of the web as a vehicle for building profitable relationships with the online consumer.

  • Conversation marketing: the web as a communications medium
  • Advertising and PR in a social media world
  • Best web 2.0 tactics for branding and response
  • Key rules for engaging the new consumer
  • Using blogs, RSS, podcasting in PR and marketing
  • How to leverage social media for greater search engine rankings
  • Creative ways to use online video as a marketing channel
  • Key trends in mobile marketing
  • Integrating mobile with offline/online campaigns
  • Marketing with Facebook, Twitter and other social networks
  • How to exploit Facebook branded pages and apps
  • Using the Social Marketing Lens to magnify and focus your online presence

We can help you develop a digital strategy for your business that will captivate your customers, grow your markets, and leave your competitors in your dust.

COURSE DURATION:

  • 1 day

COURSE DATES:

  • Contact Britefire for the latest course schedule.

COURSE LOCATION:

  • Cape Town and Johannesburg

PREREQUISITES:

  • n/a

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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