Quirk eMarketing: Quirk Certificate Course in Search Engine Optimisation

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Quirk eMarketing is a full-service digital marketing agency with offices in Cape Town, Johannesburg and London. We provide creative and strategic digital marketing services to a range of international clients. Quirk Education is dedicated to sharing our knowledge and expertise with people who want to learn more about eMarketing. We do this through our online courses, lectures and our popular textbook, ‘eMarketing: The Essential Guide to Online Marketing’, which is used in over 120 universities worldwide.

COURSE NAME:

  • Quirk Certificate Course in Search Engine Optimisation

COURSE DESCRIPTION:

  • Learning how to optimise your website so that it ranks highly on search engines is key to increasing traffic to your website and attracting potential customers. The Quirk Certificate Course in Search Engine Optimisation is designed to teach you just that.
  • The course covers an introduction to search and search engines, and how to make your website accessible to search engines so that it ranks highly. Students will also learn about keyword research and optimising content, as well as more advanced optimisation strategies and link building. SEO is a developing field and it is important to stay up to date with emerging trends in search and holistically in the online world.
  • The course is conducted via the Quirk Learning Centre, which is an online platform designed to facilitate student-lecturer interaction. Here students will be able to download their course notes, watch online videos, participate in discussion and share useful resources on the forums and chat rooms.
  • Students are assessed through weekly assignments and a research project, the successful completion of which results in the award of a certificate.

COURSE DURATION:

  • 6 Weeks

COURSE LOCATION:

  • The courses are run online and are distance-based, thus can be completed by anyone from anywhere in the world.

PREREQUISITES:

  • Regular access to the Internet and email. You should have sound knowledge of how the Internet is used as a tool for business and is particularly suited to someone in charge of managing a website.

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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