Britefire: ProFound – The Search Engine Marketing course

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Britefire is a digital strategy and marketing firm. We help companies excel worldwide in e-business, online marketing and web project management through consultation, development, implementation and training services.

COURSE NAME:

  • ProFound – The Search Engine Marketing course

COURSE DESCRIPTION:

This module provides an up-to-date and thorough insight into search engine optimisation (SEO) and contextual search advertising. But it goes way beyond these tactics. SEM is the set of strategies and techniques that increase your visibility on search engineresults pages, increase the click-through rates to your site, and maximise your conversion of visitors to customers. This module will give you the skills to do that.

  • Search engines demystified
  • 10 keys to search engine optimise (SEO) a site
  • Developing a search marketing strategy
  • Keyword research – the foundation of all online success
  • Common obstacles to search rankings
  • Linking strategies
  • How to create and manage a powerful pay-per-click (PPC) campaign
  • Bidding strategies and search advertising
  • Designing landing pages that convert
  • Using metrics to gain a competitive advantage
  • A/B split testing
  • Planning for conversion
  • How to select and manage a SEM/SEO partner

The future of your business is now, more than ever, dependent on your ability to create, anticipate or adapt rapidly to digital marketshifts. Your strategy has to be smart and agile. How do you stand out?

COURSE DURATION:

  • 1 day

COURSE DATES:

  • Contact Britefire for the latest course schedule.

COURSE LOCATION:

  • Cape Town and Johannesburg

PREREQUISITES:

  • n/a

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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