GetSmarter: University of Cape Town Marketing Course

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GetSmarter is a high-touch online education company that works together with top universities and industry experts to present a portfolio of courses throughout South Africa.

COURSE NAME:

  • University of Cape Town Marketing Course

COURSE DESCRIPTION:

The course in a nutshell:

  • Understand the fundamentals of planning and running a successful marketing campaign
  • Learn about market and customer analysis, and gain insight into brand development, sales, marketing channels and market research
  • 10-week part-time course presented online throughout South Africa
  • Results in a Certificate in Marketing from the University of Cape Town

Course modules:

  • Module 1: Understanding marketing management and planning
  • Module 2: Market research
  • Module 3: Branding strategy
  • Module 4: The product or service plan
  • Module 5: Competitor analysis
  • Module 6: Marketing tactics and channels
  • Module 7: The internet plan
  • Module 8: The sales plan
  • Module 9: Implementing your marketing strategy
  • Module 10: Measuring marketing success

COURSE DURATION:

  • 10-week part-time online course

COURSE DATES:

  • Course starts on 26 March 2012.

COURSE LOCATION:

  • This course is based online through the internet, therefore available throughout South Africa and abroad.

PREREQUISITES:

  • The only requirement is that you have an email address and access to the internet, since all aspects of the course are conducted online. A matric certificate is recommended, since the courses are of a university standard, but is not required.

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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