GetSmarter: University of Cape Town Internet Marketing Course

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GetSmarter is a high-touch online education company that works together with top universities and industry experts to present a portfolio of courses throughout South Africa.

COURSE NAME:

  • University of Cape Town Internet Marketing Course

COURSE DESCRIPTION:

  • The course in a nutshell:
    • Understand the internet marketing landscape and how to reach your target audience by using tried and tested internet marketing tactics.
    • Gain the skills and confidence to implement your own online marketing tactics and strategies.
    • 10-week practical course presented online throughout South Africa.
    • Results in a Certificate in Internet Marketing from the University of Cape Town.
  • Course modules:
    • Module 1: Introduction to internet marketing
    • Module 2: Website design and development
    • Module 3: Online copywriting and web PR
    • Module 4: Email marketing
    • Module 5: Online advertising
    • Module 6: Search engine optimisation
    • Module 7: Social media and viral marketing
    • Module 8: Web analytics and conversion optimisation
    • Module 9: Mobile marketing
    • Module 10: Internet marketing strategy

COURSE DURATION:

  • 10-week part-time online course

COURSE DATES:

  • Course starts 26 March 2012.

COURSE LOCATION:

  • This course is based online through the internet, therefore available throughout South Africa and abroad.

PREREQUISITES:

  • The only requirement is that you have an email address and access to the internet, since all aspects of the course are conducted online. A matric certificate is recommended, since the courses are of a university standard, but is not required.

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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