Britefire: @traction – The Email Marketing course

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Britefire is a digital strategy and marketing firm. We help companies excel worldwide in e-business, online marketing and web project management through consultation, development, implementation and training services.

COURSE NAME:

  • @traction – The Email Marketing course

COURSE DESCRIPTION:

Email marketing typically gets an ROI of 50:1. But it is fraught with technical, creative and logistical complications, and undermined by spam. It is essential for anyone with an online marketing responsibility to develop the knowledge and skills of a professional email marketer. This course will do that for you.

  • Best practices, spam, ethics, and the law
  • Crafting email marketing strategies and objectives
  • 8 steps to building a mailing list
  • Email hosting and management
  • Targeting, segmenting, and personalisation
  • Creative strategies for email marketing
  • Virilising a campaign
  • Creating compelling subject lines
  • Tools for creating and managing email campaigns
  • 3 major obstacles to success, and how to overcome them
  • 10 guidelines for successful layout, text and images
  • Planning for conversion
  • Metrics and improving email campaign results

Designing an email campaign is a science and an art. Get it right, and the pay-back can be huge.

COURSE DURATION:

  • 1 day

COURSE DATES:

  • Contact Britefire for the latest course schedule.

COURSE LOCATION:

  • Cape Town and Johannesburg

PREREQUISITES:

  • n/a

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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