Britefire: Gambit – The Digital Strategy course

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Britefire is a digital strategy and marketing firm. We help companies excel worldwide in e-business, online marketing and web project management through consultation, development, implementation and training services.

COURSE NAME:

  • Gambit – The Digital Strategy course

COURSE DESCRIPTION:

Doing Business Digitally: Competitive Strategy in the New Marketing Landscape

This course gives you the skills and insights to build a powerful online strategy. For any business the internet presents unlimited opportunities to find communication efficiencies, conquer new markets, develop brands, build loyalty, excel at customer service, and grow profits and market share. You need an effective competitive strategy to make it happen.

  • Global trends in consumer behaviour
  • The online customer and their power to change you and your brands
  • Cutting through the techno-hype
  • The 10 key steps of an e-marketing strategy
  • Competitive digital strategy, planning, and implementation
  • The stages of digital business evolution
  • The 10 golden rules for online success
  • Setting strategic e-marketing priorities
  • Where your best web traffic should come from
  • Internet marketing vs. traditional marketing
  • Budgets, metrics and performance

Britefire helps you to anticipate and evaluate emerging trends, and to adapt strategies to stay competitive. You need to build your markets and brands online, because that’s where your customers are. To do that, you must re-position your business to be digitally competitive.

This essential course helps you conceive the right vision, and develop the strategies to attain it.

COURSE DURATION:

  • 1 day

COURSE DATES:

  • Contact Britefire for the latest course schedule.

COURSE LOCATION:

  • Cape Town and Johannesburg

PREREQUISITES:

  • n/a

FOR MORE INFO/BOOKINGS, PLEASE CONTACT:

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